Notes on supply, demand and the possible benefits of a curator
A couple of years ago, Warren Ellis argued that people don't generally look at the publisher when making purchases. He was referring to comics, but the same thing applies to literary fiction, books on history, or music criticism: I can't think that people walk into their local bookstore saying, "I need the latest novel that HarperCollins released!"
That said, it does seem as though more indie publishers have cultivated an image closer to indie record labels than large publishing houses. Akashic specializes in books on politics and crime fiction; McSweeney's and TNI are more eclectic in their catalogs, but those catalogs nonetheless have the same sort of generally shared aesthetic that one gleans when looking through a catalog from Merge or Touch & Go.
The bottom line, for me, is that it seems that it's easier and easier to get published these days -- and there's clearly an audience for books being printed on demand. (Which means their authors are reaching people, which means they're doing something right, and I can't argue with that.) All of which boils down to this: there's going to be a lot more to read out there in the coming years. And I sometimes wonder if the curatorial model -- i.e. that popularized by smaller presses, where you can make an educated guess that if you liked the last release you'll dig as upcoming one as well -- won't grow in popularity in the coming years.



