doin' things is what i like to do
If you know me (and chances are, if you're reading this, you probably do), you know about my love of Dunkin' Donuts. As a born-and-bred Masshole, this is in my blood. You southerners and NY snobs can have your Krispy Kremes, I'll take a Chocolate Honey Dipped donut over those sugar bombs any day.
Well, Dunkin' Donuts is attempting to reposition itself as the Coffee Supplier to the Proletariat. (Donuts are now a very small part of their profit margin). They've unleashed a brilliant brilliant ad campaign featuring music by They Might Be Giants. Slate has a great Ad Report Card about the campaign, comparing it to Target's rebranding from cheap to chic.
Check it out, but be warned: the "doin' things" jingle will stay in your head for weeks.