This isn’t a post about starting a small press. Though I have to say, between Jackie Corley’s two posts so far on the subject and the announcement of Publishing Genius’s Awesome Machine imprint, it’s something that’s been running through my mind more than usual lately. In lieu of having, say, a book I’d like to release on a theoretical small press, my mind turns to the look and feel of things — hence, these ramblings.
There’s something appealing about developing an aesthetic, of working with restrictions (say, no color on the covers) and making that into an asset. I recently read an old New Directions edition of John Hawkes’s Travesty, and the cover artwork manages to be distinctive using only a dissected photograph and a pair of typefaces.
There’s also something appealing about experimenting with the tactile. Not long ago, I picked up Wild Nothing’s Gemini on LP. Their label, Captured Tracks, released a limited edition of this album with silkscreened covers; it turned the cover image from something lush and surreal to something timeless, and made it tactile in the process. I’d think something like this (taking a certain number of each print run and silkscreening covers, for instance) would be doable in the print realm as well.
Mostly just thinking out loud, at present. But I can’t deny that the challenge of creating a distinctive look and feel for the paperback editions* of this theoretical press has a pretty significant appeal; of, essentially, creating the sort of books that would draw my eye by being distinctive from the editions around them.
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*-I assume there would also be digital editions involved as well.